https://www.ryanhammill.com/work daily 1.0 2026-03-30 https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1546667280124-39BOJWLWOG6GY2QVCYHQ/Screen+Shot+2019-01-04+at+4.37.14+PM.png WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547579581797-Z0VS15UXZPV71MF1GKJB/RethinkReuse_ForMedia_05_Crop.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547672695456-D16NGX857RC7YIMFMCXX/UCLABruins_7-8_3_1600_c.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547675424183-71BP0EL12YMHBQJ2DA0I/MS_Thumb_Flip.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547757262358-D20UBAERBDU0BET7HOQS/TMo_Cover_Thumb.png WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547837070477-2G1I0FRTFTGQDB50LMVQ/SMC+Poster-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547839157832-F8TVZOO7K6EO5642PHRS/DnkqURnXoAIaUMl-1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1572639126596-RHBAVIE84VLGRP8WOATF/Amazon%2BMusic%2BHD%2BTop_Thumbnail.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1617139682943-Q39ER3VY8OD7H8E7SETF/Sony_Hero_Thumb.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1617139863597-R10PWUW643SH7VKENN5D/_PODCASTS_2000x500_Evergreen_1.jpg WORK https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1660715966405-LTBRBDOZ2XAPBBRPI1IK/image-asset.jpg WORK My team debuted AWS television advertising in Japan with the launch of the Curiosity Kid campaign in 2022. We extended the campaign concept to encompass real-life domestic scenes in Japan that showcase AWS cloud solutions used by local and global enterprises including Hoshino Resorts, NTT Docomo, WeatherNews, and Disney+. https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1676482013194-HP6EV89XRLES36IZHI7B/image-asset.jpeg WORK The puck drops here. I led our creative team in launching the first-ever television ad featuring the AWS partnership with the National Hockey League. This campaign dramatizes the intense moment in a hockey game leading to a pivotal face-off. Thankfully for nervous fans, the NHL Edge IQ Stat for Face-Off Probability is powered by AWS Machine Learning. It’s the first predictive stat launched by AWS to offer a probability prior to the play, so you can spare your nails for other tense moments in the game. The campaign aired in the United States and Canada in 2023. AWS Head of Advertising: Lindsey Sutphin AWS Head of Creative: John Fulton AWS Sr. Campaign Manager: Emilee Brunton Agency: Joint Post/FX: Rascal Director: Michael Lawrence / Arts&Sciences https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1547508293942-UDZ4BKROKVHIR0QREA71/Progressive_Thumb.jpg WORK For those about to rock, we insure you. You can't buy insurance on Amazon, but in partnership with Progressive we point out you can buy lots of stuff you would want to cover. And if you want to shop the items in the video, be our guest. https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1661186144554-J3WW95ITQ1GMHW1KYHFH/image-asset.jpeg WORK Introducing: The AWS Cloud. While AWS enjoys high awareness as a leading cloud solution provider in the United States, there’s lots of room to grow the brand globally. My team created the “AWS Introduction” campaign to offer audiences entry to what AWS can do for their business in our fastest growing locales: Singapore, Hong Kong, Malaysia, Indonesia, Italy, Spain, and Mexico. In a single week-long shoot, we captured modular creative that scaled to serve every country—14 ads cut into over 110 deliverables. https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1703096866289-9KYWCGF8OAEONBOKT6Q6/image-asset.jpeg WORK Larry Fitzgerald, data scientist. For the AWS social media effort in to support our NFL partnership in 2023, my team sent the legendary wide receiver to visit the NFL campus in Inglewood, CA. There, he talked data analytics and Next Gen Stats with the league's experts. As it turns out in this series of films, he knew more than people expected. https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1723132751703-PXNJYP4HUEMW132PVL62/image-asset.jpeg WORK In your face. Amazon Q is the new generative AI assistant powered by AWS used by enterprises to accelerate software development and best use a company's internal data. But, what does that actually mean? My team at AWS enlisted help from star musician Jelly Roll to translate in his own words. He decided to put some punctuation on the point that was indelible. This campaign went from concept to air during the 2024 Olympic Games broadcast in six weeks, a new record for our creative team. AWS Head of Advertising: Lindsey Sutphin AWS Principal Creative Strategist: Travis Meidell AWS Sr. Campaign Manager: Emilee Brunton Agency: Erich+Kallman Production: Tool Director: Erich Joiner / Tool https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1658334949790-XBQXZBHX389IUKG2RUIW/image-asset.jpeg WORK Curiosity, piqued. My team at AWS crafted the 2022 brand advertising campaign, launching with this TVC in the United States. We evolved the "Curiosity Kid" concept, showcasing cloud computing customers like Ferrari, PGA, NASDAQ, and Taco Bell. This time, our kid is now a teen, representing the next generation of builders and technology leaders. #AWSisHow https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1755665746890-TSZC6U2J0TGDT8PHSOBC/image-asset.png WORK Technology is the fuel. Transformation is at the heart of the Aston Martin Formula 1 strategy—and it's driven with help from ServiceNow. My team celebrated this fast-moving partnership with both an energetic film and incredible display at the ServiceNow marquee event, Knowledge 2025 in Las Vegas. CD/Events: Jennifer Gardner Editorial: Evan Henkel https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1685997304151-D7FEX617SUFNI0TGGCMI/image-asset.jpeg WORK Generative F1. Reaching 200+ million viewers across five continents, my team led the AWS Formula 1 campaign into the generative AI era in 2024. Our challenge: to demonstrate how AWS machine learning and AI can analyze the 1.1 million data points per second generated from 300 sensors on every F1 car Our answer: to make the unseen world of data both visible and dramatic. Using AI tools, we visualized the actual data that feeds the F1 broadcasts globally. The final product showcased F1 Insights—the cutting-edge statistics that keep F1 fans dialed into the nuances of each Grand Prix, even at 200 mph. And the team brought back the London swagger of Mark Strong as our voice for Formula 1. This campaign debuted during the AWS Spanish Grand Prix, airing through the F1 season in the UK, Italy, and Brazil. AWS Head of Advertising: Lindsey Sutphin AWS Head of Creative: John Fulton AWS Sr. Campaign Manager: Emilee Brunton Agency: Joint Post/VFX: Rascal Directors: Markus Lundqvist / Gareth Brannan / Rascal https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1732899198492-A9OPSHZ249CYT53DMW9U/image-asset.jpg WORK Let's go. My team led creative for AWS x NFL partnership spanning multiple seasons that hit 99th percentile effectiveness (Kantar) and reached more than 2 billion impressions. Our challenge: making cloud infrastructure matter during the most-watched sporting events in America. Our answer: using the NFL as the ultimate technology use case—showcasing how AWS technology—Next Gen Stats, player tracking, predictive analytics—is embedded into the NFL broadcast experience. We turned data visualization into storytelling that more than a billion fans globally actually cared about. The work proved that B2B creative could operate at consumer scale when you find the cultural moment where your product becomes part of something bigger. :: For the 2024 NFL season, my team at AWS celebrated how much more NFL fans get thanks to the AI and Machine Learning. More data. More Next Gen Stats. More insights on more plays and teams they love. Less is more? Please. When it comes to football, more is always more. AWS Head of Advertising: Lindsey Sutphin AWS Head of Creative: Travis Meidell AWS Sr. Campaign Manager: Emilee Brunton Agency: Joint Post/FX: Rascal https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1770827391701-TY0LVAKK66NGEI9DU2NN/image-asset.jpg WORK Making every minute matter. My creative team at ServiceNow told the story of our technology partnership with AstraZeneca, the world's leading producer of life-saving drugs for rare diseases. Through ServiceNow implementation for IT, HR, Operations, and more—including the introduction of AI to their workflows—the team at AstraZeneca now save hundreds of thousands of hours. All that saved time goes back into research, allowing their scientists to achieve their goal of releasing twenty new life-saving drugs by 2030. That's a new drug brought to market roughly once every 100 days. This film debuted on the main stage at the Knowledge 2025 conference in Las Vegas, introduced by our CEO, Bill McDermott, to an audience of more than 10,000 in person, with 2 million more streaming live. CD/AD: Peter Vattanatham CD/Events: Jennifer Gardner Editorial: Evan Henkel Production partner: Caruso Co. Director: Tyler Manson https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1774892157808-XKW0NNCIRR1RLTGY0J6Y/image-asset.png WORK Making the product the story. My creative team was posed a challenge by our product marketing organization—to turn a dense, technical presentation into a compelling piece of educational video on a tight timeline and budget. We casted our technical leader, Juergen Lindner, into the starring role, shooting with our internal production team and translating data into motion graphics in short order. The finished product led the IT line of business push for H2 of 2025. https://www.ryanhammill.com/about daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/5c2f9d73cc8fed682704a7df/1575399706381-KARWRGGKFR7VNVEU0800/RyanHammill_Bio-5.jpg About Live from the stage/my workspace https://www.ryanhammill.com/contact daily 0.75 2019-01-19