I'm a creative director who makes complex products feel essential, understandable, and tapped into culture.
At AWS, I led creative for sports partnerships with the NFL, F1, NHL, and PGA—work that hit the 99th percentile of creative effectiveness and reached 8.85 billion impressions globally. My team tapped into the competitive drama of sports to demonstrate the competitive advantage of AWS machine learning and AI.
I also led subscription acquisition creative at Amazon Music across 15 countries, driving a 4x jump in creative ROI while building copy and design systems that worked across multiple tiers (HD, Podcasts, Live, Student) and maintained brand consistency at scale.
Currently at ServiceNow, I lead global brand campaigns—sharing stories of how customers like AstraZeneca and Aston Martin F1 put AI to work for people. That work was chosen by CEO Bill McDermott for his Knowledge keynote address to over 20,000 attendees and 2 million streaming live.
I also served on The Richmond Show jury in 2026, as well as speaking at 2025 LA Tech Week, as a SuperSide keynote speaker, and as a guest lecturer at the University of Washington Foster School of Business.
Before moving into tech, I created award-winning campaigns for agencies including VML, 160over90, and Edelman.
I love swapping stories. Hit me up by tapping below.