I lead First Overall—a brand consultancy and creative studio that turns the competitive drama of sports into a competitive advantage for brands.
My creative direction drives brands well beyond placing a logo in an arena, on a car, or in the last seconds of an ad. I champion storytelling that authentically connects with fans, gives them a reason to care about your business—and finds the sweet spot where they become your fan too.
At AWS, I led creative for sports partnerships with the NFL, F1, NHL, and PGA—work that hit the 99th percentile of creative effectiveness and reached 8.85 billion impressions globally.
At ServiceNow, I led global brand campaigns, sharing how customers like Aston Martin F1, the NHL, and AstraZeneca transformed their . That work was chosen by CEO Bill McDermott for his Knowledge keynote address to over 20,000 attendees and 2 million streaming live.
I also served on The Richmond Show jury in 2026, as well as speaking at 2025 LA Tech Week, as a SuperSide keynote speaker, and as a guest lecturer at the University of Washington Foster School of Business.
Before moving into tech, I created award-winning campaigns for agencies including VML, 160over90, and Edelman.
I love swapping stories. Hit me up by tapping below.