adidas Alphaskin
Run. Lift. Repeat. For the creative athlete, the uninspired grind of conventional training will never be enough. To dramatize the drive to train creatively, customer data led us to exploring the unorthodox workouts of EXOS athletes in a series of fast-paced training videos to bring awareness to the new line of Adidas Alphaskin launching exclusively on Amazon.
Our series featured real adidas trainers Tevin Allen (@goldfeetglobal) and Erica Hood (@ericahoodfit).
The videos were shot modularly in a single day to serve different media types for multiple audiences.
Media drove to a branded storefront on Amazon where, based on customer data, we merchandised both training gear and nutrition for speed, strength, and flexibility.
Creative Director: Jimmy Hickey
Executive Producer: Alina Perez-Campos
Sr. AD: Michael Dooley