T-Mobile disrupts the mobile industry…and the holidays. Our social video series became the brand’s most engaged content on Facebook and Instagram during the 2015 holiday season.
We made an carousel tell a story on Instagram. Our efforts led to Instagram creating a case study of our campaign as an example of best-in-class creative effectiveness. Our simple story about international calling used carousel scrolling to our advantage, lifting recall by 24%.
And our ultra-fast shoot took us from Vancouver to Seattle to Puerto Vallarta in three days, and published in less than a week from concept.
It's not sports unless someone loses. During the 2015 World Series, we let Major League Baseball fans run wild in these videos featured on Facebook and Instagram. And yes, we really shaved a logo into that dude's head.