CREATIVE | ACD
Screen+Shot+2019-01-04+at+10.29.15+PM.jpg

SONY

Family life revolves around the living room. For the launch of their Alexa-enabled televisions, Sony challenged inspire and educate customers about voice controls. 

We created a campaign that was more than a demo video, capturing how Alexa makes TV work better for everyone in a family. 

Family life revolves around the living room. For the launch of their Alexa-enabled televisions, Sony challenged my team at Amazon to inspire and educate customers about voice controls.

 We created a campaign that transcended an e-commerce demo, capturing how Alexa makes TV work better for everyone in a family.  Our team designed the hero video to be cut down into five separate :10 micro videos mapping to different audiences, each with their own art direction, props, and lighting.  Video advertising on Amazon and off platform drove to a Sony-branded e-commerce store featuring the flagship television line.  Sr. AD:  Chris Mizutani

We created a campaign that transcended an e-commerce demo, capturing how Alexa makes TV work better for everyone in a family.

Our team designed the hero video to be cut down into five separate :10 micro videos mapping to different audiences, each with their own art direction, props, and lighting.

Video advertising on Amazon and off platform drove to a Sony-branded e-commerce store featuring the flagship television line.

Sr. AD: Chris Mizutani