CREATIVE | ACD
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nickelodeon

  Box. Turtle.  My team guided a partnership between Nickelodeon and Amazon to place the Teenage Mutant Ninja Turtles on over 2 million Amazon boxes for the launch of "Rise of TMNT", the newest series in the turtle franchise.  Nostalgic customers wanted to connect their kids to the TMNT franchise, scanning a special code on Amazon boxes to launch the show's trailer, watch new episodes, and shop for toys.  Everyone has a favorite turtle—so we gave each their own box. Our work marked the first time multiple designs had been coordinated for single Amazon on-box advertising campaign.

Box. Turtle. My team guided a partnership between Nickelodeon and Amazon to place the Teenage Mutant Ninja Turtles on over 2 million Amazon boxes for the launch of "Rise of TMNT", the newest series in the turtle franchise.

Nostalgic customers wanted to connect their kids to the TMNT franchise, scanning a special code on Amazon boxes to launch the show's trailer, watch new episodes, and shop for toys.

Everyone has a favorite turtle—so we gave each their own box. Our work marked the first time multiple designs had been coordinated for single Amazon on-box advertising campaign.