Box. Turtle. My team guided a partnership between Nickelodeon and Amazon to place the Teenage Mutant Ninja Turtles on over 2 million Amazon boxes for the launch of "Rise of TMNT", the newest series in the turtle franchise.
Nostalgic customers wanted to connect their kids to the TMNT franchise, scanning a special code on Amazon boxes to launch the show's trailer, watch new episodes, and shop for toys.
Everyone has a favorite turtle—so we gave each their own box. Our work marked the first time multiple designs had been coordinated for single Amazon on-box advertising campaign.